ADVERTISERS
Tips on Buying Text Link Ads
- Purchase links from sites or linking pages that provide content that is related to your site or page content. - You will get the most value from a link when the linking page or linking website provides content that related to your website content.
- Avoid link farms. - Once determined to be links pages, their page rank value is diminished before passing on to linkees. In addition, their page rank is typically very volatile.
- Avoid pages with a lot of out-going links.
- This will diminish the value of the Page Rank inherited from that page as it is divided by the links on that page.
- Common things to look for when purchasing a text link ad on a page or website. - The URL is not really an issue . The most important thing is getting the stats of the page right and make sure you know what you are buying. The key factors that one should be looking for when determining value of links for your site include the following:
- Total outbound links
- Alexa ranking
- Google page rank
- Content of the page
- Yahoo page ranking has recently become important.
- Typically, direct links count. One usually finds that indirect links do not. An indirect link is a link that adds extra information to the link to that page. For example, if a tracking URL is used, then the ranking effect to your website is not taking effect.
- A link is a link regardless of its location within a site. It does not matter if the link comes from an inside page or from the home page. The most important factor is the ranking of the page where the links are placed.
|
|
|
